There are so many reasons as to why Google Adsense is one of the most efficient ways to earn a living via your blog, that it seems comical when others disagree.
As with everything in life, there is never a perfect solution for every situation. A good example of this would be that Adsense doesn’t like “adult” content. This does not necessarily mean pornography, but if your content isn’t suitable for minors, then the G-man doesn’t want you putting their adverts on it. I’m sure I recall reading something about “family friendly” websites in some official piece of writing.
With that out of the way, let’s look at a few reasons why you need to be putting Adsense on your blog.
Bloggers are bloggers because they like to write. They spend hours of their lives writing or planning their next article. What they don’t need, is worrying about having to negotiate or collect money from advertisers. Adsense is completely set and forget, once you’ve set up your ads. As soon as you hit the minimum payout threshold, you’ll receive it in your bank during the last week of the following month. You don’t have to talk to anyone; you’ll simply just get paid.
Some advertising platforms require certain metrics for you to be accepted into their network. With Adsense, they have no minimum traffic level requirements whatsoever. It’s likely your blog won’t earn you very much money with minimal traffic, but at least you’ll scrape the pennies in over time.
Adsense also will only show relevant ads to the users too, depending on their location. That means that it doesn’t matter what countries your visitors are from, they’ll still receive correctly targeted ads, which will help you earn more.
Although it can help in the long run, don’t worry too much about the topics your write about. The great thing about Adsense is that it uses your own browser cookies to help show you the most relevant ads that might interest you. So if someone visits your article on a topic that has no advertiser interest, at least that visitor will be greeted with an ad that’s at least semi-targeted for them.
One of the great features that Adsense has is the plethora of ad types available. Text and image ads, mobile ads, a monetized search tool, as well as reactive ads that will change size based on the screen resolution of the viewer, you’ll certainly find the perfect set up for your blog.
If you’ve had a blog for a while and you can see that your traffic is steadily increasing, but your earnings are staying the same, it could be that you need to focus on the ads themselves. Having your ads higher up on the page has been shown to be beneficial, as well as matching the colours to your sites colours if using text ads.
Don’t be disheartened. If you keep writing engaging content regularly, your traffic and Adsense balance will undoubtedly increase over time.