Unlike surveys, online polls are simple and ask a single question. Although that may not allow you to collect a lot of data from a single poll, the information you’re able to obtain can still be very useful to your business.
If you want to truly take advantage of the potential of online polls, you need to know some of the best ways that your business can use them:
Ask for opinions about your products or services
One of the easiest ways to use polls to gather feedback is to ask your customers for their opinion about your products or services. It could be something as simple as an online poll that asks customers how satisfied they are with the product or service.
Alternatively it could ask them to choose which feature in a product is most important to them, or something of that kind.
Get feedback on content ideas
Rather than just trying to guess what type of content your audience would like to see – why not ask them directly? If you’ve already come up with several ideas, placing them in a simple poll that people can vote on will help you to find out what your audience actually prefers.
That in turn will help you to create content that is more relevant to your target audience, and more likely to engage them.
Find the best way to reach out to customers
Another useful way to use polls is to use them to find out the way in which your customers prefer you to communicate with them. Based on their response you can then either try to specifically target customers according to their preferred method, or use the data to invest more time in developing a certain communication channel.
Polls are a good fit for social media because of the fact that they are short, simple, and can be filled out quickly. Aside from the value of the data that you can collect by publishing polls on social media, they can act as a good type of content in their own right.
By asking a provocative question that is designed to get reactions, you can stimulate a discussion. In the process you’ll gain valuable information both from the poll itself as well as the comments that are posted.
Segment a customer list
If you’ve built up an email list or customer list of some other type, you can send out a poll that asks them questions about their interests. Based on the results, you can then segment your list into groups based on those interests.
Simply put this will let send content that is specific to the interests of different customers. It could be based on the type of products or services that they’re interested in, their age group, or the problems that they face.
If you want to take advantage of online polls in any of the ways listed above, all that you need is a good poll maker. Once you have one, you should be able to create polls quickly and easily.
Make no mistake there are lots of other ways that businesses can use online polls, and the ideas listed above are really just the tip of the iceberg. Ideally you should use them as a starting point, and think up other ways that you feel your business could utilize polls.
Mahendra Bajiya has been involved in guest posting and SEO for years and has extensive experience in the field. Nowadays he is especially interested in content marketing and helping businesses develop effective digital marketing strategies.